As of March 10, 2009 the Bayshore Beautification MSTU is staffed from the office of the
Bayshore Gateway Triangle. The Advisory Board for the MSTU recommended the staffing
switch from the Collier County Alternative Transportation Modes Department so that
the work of the MSTU can be carried out by staff who work inside the MSTU district. The
area served by the Bayshore Beautification MSTU is also served by the CRA and the two
entities have a history of collaboration. Now, both entities share an office and staff, the
community is looking forward to a future of fruitful teamwork!
WHAT IS AN MSTU?
A Municipal Service Taxing Unit (MSTU) is a funding mechanism for community members
to create a special taxing district to make improvements to their neighborhood and/or
community area through approval of the Board of County Commissioners. The Bayshore
Beautification MSTU advisory committee is comprised of community members within
the MSTU boundary. The committee meets monthly to discuss, plan, and approve capital
improvement projects that are consistent with their enabling ordinance.
MASTER PLAN PURPOSE
During fall 2009/spring 2010, the Bayshore MSTU Committee was concerned that an
overriding Master plan was not in place to guide future Projects, Project Elements, or Project
Priority. Thus, the Bayshore MSTU Committee and Staff retained JRL Design Studios, LLC
to create a Master plan focused on multiple forms of Transit/infrastructure, Streetscape
Elements/Guidelines within the Right-of-Way, and plan for future Projects with associated
improvements and Criteria for future Planning.
The MSTU Committee’s Mission Statement reads as follows: ‘The Bayshore Beautification
MSTU Advisory Committee provides the leadership and direction to develop a visually
pleasant and pedestrian friendly community by focusing financial resources to improve
infrastructure, appearance, landscaping and design that promotes and maintains a healthy,
vibrant and safe community with a high quality of life’.
The Scope of Work is as follows, A comprehensive master plan, with a 20-year planning
time horizon/10-year update, in graphic and narrative form. The resulting booklet shall
coordinate and analyze previous studies related to design direction, committee directives,
imagery themes, district/neighborhood beautification, identity and circulation into a
cohesive illustrative package to convey the design approach for the MSTU District as it
relates to Transportation R.O.W.s (coordinating/incorporating the Summer 2010 Walkability
Study), Streetscape guidelines (Streetscape guidelines and/or illustratives
for Bayshore, Thomasson, Drive and Hamilton Avenue, including Street
Types (based upon R.O.W. width), alternative circulation (bikeways,
sidewalks, paths, trails and multi-modal usage), Public Art (key location
recommendation(s), opportunities, and plan and/or 3-D illustratives to
convey the intent), landscape, signage, lighting and an overall community
(district) identity. In addition, the incorporation of “Green” or sustainable
technologies and a Section for goals, objectives, and strategies/
recommendations will be Key to the Master Plan intent.
The master plan outlines improvements, both short and long term,
related to capital expense and/or breadth of a Design Area. Design
elements (mentioned previously under ‘Purpose’), combined with design
strategy (cost being a critical component) to brand, identify, and/or
connect the Bayshore Area are paramount to the considerations to be
improved within the R.O.W. Within 20 years, and after the following 10
year update, the following MSTU Committee Vision, Goals, and Objectives
comprise the ‘guiding principles’ of the master plan.